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Social Listening - Target

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  I chose the brand Target. People often go towards Target for its wide range of products, affordable prices, and convenient shopping experience. What interests me about Target is its commitment to providing quality products and a pleasant shopping atmosphere, making it a favorite amount many consumers for their everyday needs. Target’s value proposition centers around the idea of “Expect More. Pay Less.” The company aims to offer customers a one-stop shopping destination that combines quality products with competitive prices, providing an enjoyable and convenient shopping experience. Target focuses on delivering a wide variety of products, from household essentials to fashion and electronics, all at affordable prices, while emphasizing customers service and engagement. This value proposition positions Target as a reliable and accessible retail destination for consumers, catering to their diverse needs and preferences. Target a retail corporation, utilizes its social media ch...
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“Marketing in the News”

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  Marketing plays a huge role in any brand or company. It helps businesses connect with their target audience to promote their products. Pepsi has a long-standing history of innovative marketing campaigns that resonate with its consumer base. Pepsi has been successful in leveraging popular culture and collaborating with influential celebrities to capture consumer’s attention. By aligning their brand with well-known figures and creating visually appealing and entertaining advertisements, Pepsi has been able to connect with consumers on a personal level.   Pepsi’s marketing strategy is its emphasis on social media. Pepsi understands the power of social media platforms in reaching and interacting with their audience. Through partnerships with popular social media influencers, Pepsi has been able to tap into a new audience and influencers following their market messages. Pepsi has also taken steps to its marketing efforts with social media. The company has caused marketing, ...
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My first blog

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 Hi, My name is Emily Woodward, I live in Albany but I am from Eugene. I have 4 children 13, 9, 4 and 2. I own a small business called Perfect Blend Boutique. I attend Linn Benton and plan on continuing my education by attending OSU to get a degree in Business. I also work full time as an Executive Assistant – COO for a large corporation. I want to learn as much as I can about business seeing as I own a business. My husband and I also want to start a forestry business as well. I have worked for multiple businesses, but I have never really been involved in or a part of the marketing team. Now that I have started my own company, I am really interested in learning it and trying to understand the different strategies and their usefulness. In my free time I enjoy spending time with my family, friends, swimming, going to the beach, or anything outside.
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